IBM Research | IBM Innovation | Global Innovation Outlook

IBM "gets it" and you should get a copy of IBM Research Global Innovation Outlook available in PDF or in hardcopy by request.

Here's the opening of the Sam Palmisano's introduction

"Few words are more ubiquitous in business or society today than
“innovation.” It’s rare to walk through an airport, watch an hour of
television or pick up a major publication without running across it.
It’s on the minds of a growing number of CEOs, government officials,
and academic and community leaders as they look for ways to survive
and thrive in an increasingly complex and connected world.

We use the word at IBM, too—but that’s nothing new. Innovation has
been central to our company for nearly a century. It’s the primary reason our clients do business with us, and the simplest and truest statement of IBM’s purpose in the world. In fact, three years ago, IBM employees affirmed “innovation that matters—for our company and the world” as one of our three core values.

“That matters” is important. Those words say that what we do produces differentiation and real business value for our clients. They say that we’re focused not only on being creative ourselves, but on helping our clients be innovators—and that we do the same for our partners, our suppliers, and our multiple communities of collaborators and co-creators. They say that the work we do together changes the world in meaningful and lasting ways.
IBM Research | IBM Innovation | Global Innovation Outlook