Knowledge Channel Innovation

A small article I wrote on "Knowledge Channel Innovation" has been posted this morning as the lead item at the Real Innovation web site.

The essence of the concept is that sharing knowledge with customers is no longer an option, because knowledge is now the basis of most business relationships. In today's economy, it's knowledge first, transaction second.

This is the first of 6 articles: There are six distinct innovation views that typically need to be integrated into one clear perspective in order to come out with the best possible results: three outsider viewpoints and three insider perspectives: Outsider Perspectives – Knowledge Channel Innovation, Peer-to-Peer Innovation, Outside-in Innovation; Insider Perspectives – Technology-Driven Innovation, Bottom-Up Innovation, Top-Down Innovation. This is Part 1 of a six-part series examining each of these perspectives.