Concept Cards™ - Innovation Tool for Developing Insights

In a recent newsletter I wrote about one of the tools we use in innovation consulting engagements to help client teams develop insights. The following short video will introduce you to Concept Cards™ - single frame documents that make complex concepts accessible and usable in the planning process.

Imagine having a hundred or several hundred concepts from in and around your business and industry, from the environment, from psychology, from business models, and from management theory to combine and recombine - to play with to stimulate creative conversation and insight. That could be invaluable to helping to create the innovative products and services needed to be a leader in your industry.I'm interested in your feedback. What's your first thought when you think of Concept Cards as an innovation tool?and what's your favorite innovation tool?