The Cell Phones Win

According to the International Telecommunications Union, the world passed the point some time earlier this year when more than half of the human population are cell phone users, totaling 3.3 billion subscribers worldwide.

About one billion of them live in Brazil, Russia, India, and China. In comparison, only 12% of the population had cell phones in 2000.

Which means that the cell phone has won, and gradually all consumer-oriented commerce will have to adapt to whatever the cell phone can provide in the way of connectivity, information dissemination, customer service, shopping.

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This blog post is number one in a series on key trends for innovators.